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For a decade, small purveyors of electronic cigarettes have largely had the US market to themselves. Now, with sales projected to double to US$1 billion this year, brands with such names as Logic, Njoy and Vapor are waiting to exhale as giant tobacco companies begin to invade their turf.
In August, Altria Group, the largest cigarette maker in the US, will start selling its MarkTen electronic cigarettes in the state of Indiana. No2 maker Reynolds American plans a national roll-out of its Vuse electronic cigarette, beginning in the state of Colorado next month. Lorillard has boosted distribution of its Blu eCigs to more than 80,000 stores.