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LONDON--E-cigarette maker Njoy is searching for PR support in the UK ahead of a major marketing push aimed at boosting sales in a growing market.
The US-based company is understood to have contacted a handful of global PR networks in London regarding its business PR needs.
Founded in 2006, Njoy leads the US e-cigarette market, which is expected to triple this year to more than $2bn. Earlier this year, the company raised more than $75m in financing from an investor group that included Napster founder Sean Parker.