Thursday, August 29, 2013

E-cigarette advertising could be coming to...

E-cigarette advertising could be coming to television

Tom De Poto/The Star-LedgerBy Tom De Poto/The Star-Ledger 
on August 27, 2013 at 7:54 AM, updated August 27, 2013 at 7:55 AM
It’s been 52 years since Fred Flintstone lit a Winston cigarette on television, and about 43 years since tobacco advertising was banned from TV altogether. But Reynolds American, the nation’s second largest tobacco company, plans to return to the airwaves with a 60-second televised commercial next month.

The ad won’t feature any of the Flintstones, or Joe Camel or any other cartoon character.
It won’t even feature tobacco. The ad will be for Vuse, the company’s entry into the electronic cigarette market.

R.J. Reynolds Vapor Company, a subsidiary of Reynolds American, has been selling its e-cigarette in Colorado on a trial basis before a national rollout.
The ad will feature lab technicians in white coats, according to Bloomberg.
E-cigarettes are battery-powered plastic or metal tubes containing a liquid nicotine solution that when heated creates vapors a “smoker” can inhale. Users – who prefer to be called vapers -- can get their nicotine without the other harmful chemicals in tobacco filled cigarettes.

Tobacco advertising on television was banned by the federal government in 1971 because of its harmful effects on smokers. But e-cigarettes are not currently regulated by the Food and Drug Administration, which opens the playing field for the new product.

Read More at NJ News