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You’ve probably seen those ads for the E-cigarette, which promise to allow you to get your nicotine fix while leaving you sans-ash try smell. In one commercial for Blu E-cigarettes, Stephen Dorff tells you how you can “stop feeling guilty” when you want to light up, stop “smelling like an ashtray”, and that you can even enjoy your E-cigarette at a basketball game. Dorff also casually mentions that he’s been a smoker for 20 years, which is what I find most problematic about this commercial, and apparently so does the Food and Drug Administration.
FDA Ponders the Regulation of E-cigarettes for Three Years
E-cigarettes are battery-powered devices that heat nicotine solution and create an inhalable vapor. The FDA has discussed the possibility of regulating E-cigarettes since 2010, and rightly so. The cigarette companies are likely trying to attract a new slew of smokers by first hooking them to a slightly less harmful E-cigarette with the hopes of getting them to move into the full-blown addiction.