NEW YORK -- Electronic cigarettes have continued to pick up steam, with Lorillard Inc.'s blu leading the way.
Blu eCigs
In Wells Fargo Securities LLC's recent "Tobacco Talk" survey, 80 percent of respondents indicated the category accelerated in the second quarter vs. the first quarter with annual growth topping 30 percent. "Tobacco Talk" surveys tobacco retailers and wholesaler contacts representing more than 45,000convenience stores.
"Retailers have become incrementally more positive on [e-cigarettes] and continue to praise blu noting that its advertising and marketing efforts are driving growth to the entire category," said Bonnie Herzog, managing director of tobacco, beverage and consumer research at Wells Fargo Securities.
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