Thursday, August 29, 2013

International Vapor Group CEO, Nick Molina, Interviewed About E-Cigarette Industry

International Vapor Group CEO, Nick Molina, Interviewed About E-Cigarette Industry on Bloomberg TV

Carina Ost
MIAMI, FL--(Marketwired - August 28, 2013) - International Vapor Group (IVG), a leader in the electronic cigarette industry, announced today that CEO, Nick Molina, appeared on Bloomberg TV's "Money Moves" with Deirdre Bolton. The show focuses on innovative companies and IVG leads through manufacturing, distributing and marketing some of the biggest names of e-cigarettes, including South Beach Smoke, EverSmoke, NutriCigs, and new retail concept VaporZone.

Bolton began the interview by highlighting the explosive growth of the e-cigarette industry thanks to celebrities like Leonardo DiCaprio and companies like International Vapor Group.

The first question was focused on how Molina is preparing for FDA regulations. Molina noted that all International Vapor Group's brands, including South Beach Smoke, were well prepared and actually embraced FDA regulations. "We are diversifying our distribution through distributors, authorized retailers and our own brick and mortar stores in the confines that may be set by the regulators," said Molina. Molina reminded Bolton that the main issue was in age verification to prevent selling to minors and that is something IVG takes very seriously.

The company CEO was careful to note that e-cigarettes were a more convenient alternative to smoking traditional cigarettes and can tout things like no smoke and no ash.

When Bolton pressed on competition in the industry and how Molina is protecting his brands' position, he responded that innovation is key. The CEO added, "When you look at e-liquid, we are one of the few companies that manufacture it in the U.S. Most of my competitors manufacture their e-juice in China." This 100% USA made liquid nicotine juice is a huge differentiator across all International Vapor Group brands including: South Beach Smoke, NutriCigs, EverSmoke and a new retail concept called VaporZone.