When I first read about electronic cigarettes, I was a non-believer. Cigarettes have been around forever, how could they be replaced by e-cigarettes? While it may not happen overnight, e-cigarettes could change the way people smoke and the way big tobacco makes money.
What's an e-cigarette?
The way an e-cigarette works may differ (according to brand), but basically, it is a device made to heat and vaporize a mixture known as e-liquid with nicotine inside a cartridge using a rechargeable battery. It has no ash, smell or the usual combustion that happens after you light up a conventional cigarette. This makes an e-cigarette 99% healthier than the alternative.
Why are e-cigarettes going to change the industry?